Feature Articles

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We generally post new articles every two weeks, and most of them can be found right here. Click on the respective links below to find the full article.

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According to a recent survey, here are the top 10 reasons organizations hire consultants :
 
1. A consultant may be hired because of his or her expertise. This is where it pays to not only be really good in the field you have chosen to consult in, but to have some type of track record that speaks for itself....more

Once you've set up your consulting business, the next step is to let people know that you are available for work. You must now find someone willing and able to pay you for your expert advice.

Your marketing should focus on packaging you as an expert in your field and highlighting the value-added that you could provide your clients. You must let people know that you are a professional with the expertise they need....more

Most people are looking for the secret to success; the secret to being a millionaire; the secret to winning at working; the secret to making big bucks from home, etc. To help them find it, Amazon has an inventory of nearly 2,000 books under that particular topic, everything from "Mustang Sallies: Success Secrets of Women Who Refuse to Run With the Herd" to "The 21 Secrets of Self-Made Millionaires."

So, if you're one of those looking, we'll save you some time. The bottom line is this ....more

Often-overlooked commands can boost sales and project a more professional image. Adobe Acrobat Distiller is one of todays most effective tools. Using Acrobat, you can distribute attractive and easy-to-read formatted documents for free.

Unfortunately, however, few take full advantage of Acrobats capabilities. As a result, their documents are not as effective as they could be....more

Today's marketplace is crowded with smart and talented business owners. If you want to hook your business on to the fast track, your first step would be to increase the exposure of your business to the market.

Like it or not, without exposure, your market wouldn't even notice that you're there among the other smart and talented business owners. It’s a vicious circle but you need to break away from all that. So how is it possible to get yourself spotted? ....more

Trade leads are a very important aspect of the import-export segment of international business. Before this, gaining access to reliable sources of trade leads was a very expensive and time consuming proposition for many small and medium sized companies.

But now with the proliferation of trade lead sources available on the World Wide Web (WWW), access to trade leads is no longer a problem. What has not changed, however, is the time involved in handling trade leads....more

A trade lead is a specific offer to buy or sell a particular product or service or a request for participation in a business venture which is then posted for worldwide dissemination, either to a government agency or a private group.

A trade lead usually implies a specific intent to conclude a transaction within a reasonable amount of time. The time factor and intent to conclude a transaction is what supposedly differentiates a trade lead from a company announcement or advertisement....more

Home Business Professionals are unique people. We are all very different people, with very different personalities and thinking processess. However, all successful home business professionals have the following characteristics in common.

1. Home business professionals are usually leaders, not followers. We like to set the standards, not adhere to them.

2. Home business professionals are always looking for new and better ways to do things....more

One of the most common do-it-yourself small business marketing struggles is to build a web site that is professional looking -- without having a lot technical skills, investing time in lengthy learning curves, or spending a lot of money....more

Experts enjoy a compelling advantage over their competition; they're the first ones thought of when there's a challenge to be addressed. Experts are resources whose advice and expertise are welcomed, trusted, and enthusiastically recommended. When you become an Expert, prospects come to you pre-sold on your competence. This speeds sales and avoids pricing issues based on unfamiliarity and a resulting lack of trust.

Here are seven ways to use technology to promote your professional services on a limited budget: ....more